Module 01
Container Hygiene
48
Naming conventions, folder organization, paused tags, orphaned triggers and variables, approval status.
NamingFoldersOrphansPaused
GTM CONTAINER VALIDATION
Independent integrity for every GTM container.
164 checks across 4 modules — surfaces the tags, triggers and variables that quietly break measurement.
tagaudits.com · live audit
▲Tag firing on every page without exclusion4s ago
✗GA4 config tag duplicated across two workspaces11s ago
▲Marketing tag with no consent type set18s ago
✗Custom HTML tag pushing PII to dataLayer25s ago
164
validation checks
4
audit modules
3
execution layers
how it works
Three layers of evidence.
Configuration alone lies — what's there isn't always what fires. We pair the source of truth with live execution data and version history, so every finding has receipts.
L1 · CONTAINER
Read the published and draft versions.
Pull every tag, trigger and variable via the Tag Manager API, including paused and unpublished items. Naming, folder hygiene and approval state checked.
L2 · LIVE FIRE
Watch every tag on the page.
A headless browser walks priority pages with consent toggled on, off and partial. Every tag firing, every dataLayer push, every consent gate violation logged with evidence.
L3 · HISTORY
Track versioning drift.
Diff the last 12 versions and flag tags that bounced, triggers that lost references, and approvals that bypassed staging.
audit coverage
4 modules. 164 checks.
Every check ties back to a specific failure mode our team has seen in production. No filler. No “best practice” tax. Run the suite or pick a module — both are first-class.
Module 02
Tag Validation
56
Tag firing order, consent type on every marketing tag, GA4 config dedupe, custom HTML safety.
OrderConsent typeDedupeCustom HTML
Module 03
Trigger Integrity
34
Trigger conditions reference live variables, no all-pages triggers on marketing tags, exclusions properly applied.
ConditionsExclusionsAll-pages risk
Module 04
Versioning & Workspace
26
Workspace hygiene, version churn, draft staleness, approval bypasses, and rollback readiness.
WorkspacesChurnApprovalsRollback
sample findings
A taste of what typically surfaces.
Pulled from real reports (anonymised). Every finding includes evidence — a screenshot, a request trace, a JSON snippet — and a clear explanation of why it matters.
most-flagged · last 30 daysacross 1857 audits
01Tag firing on every page without exclusion
02GA4 config tag duplicated across two workspaces
03Marketing tag with no consent type set
04Custom HTML tag pushing PII to dataLayer
05Trigger references variable that no longer exists
the rest of the suite
One engine. Many audits.
Every tool reads its own surface but shares the same crawler, evidence store and report format. Run them independently or stitch them into a single integrity report.